Friday, January 16, 2009

Be Careful Out There...

...when you're playing in social media. You would think it is common sense, that by now everyone knows that (1) whatever you write and publish to the Internet can be seen by anyone, and that (2) it never, ever goes away.

In a stunning example of what NOT to do, a man from a high-end PR company, on his way to making a presentation to FedEx in Memphis, put a comment on Twitter that was insulting to Memphis! That little Tweet got the attention of employees and executives at FedEx, AND the chain of command at his employer. Anyone want to guess how long it will be before this guy is looking for a new job? Yeah, I'd say about as long as his flight back to New York.

You can read all about it on Peter Shankman's site here:

Another tip - if you're in business and haven't yet signed up with Shankman's HARO (Help A Reporter Out), it can be worth the few minutes it takes three times a day to read his emails. HARO aggregates reporter queries seeking experts or people who can comment on topics for books, articles, blogs, and TV. He classifies the queries by subject area - some are from big names (Good Morning America, Huffington Post, etc.), and some are on short deadline. I scan the summary lines to see if there's anything interesting or that could apply to someone I know. A couple of times a week I'll see something that isn't for me but might be a good opportunity for a client or friend, and those I forward.

Is it worth the time? I think so. In December I was interviewed for a podcast series on women entrepreneurs that will run beginning this year. Even if you're not looking for publicity, it's a fascinating peek into the range of subjects that people write about. Sign up here: Yes, it's free, and no, he doesn't spam.


Mary said...

Peg, thank you for the links and info. Makes us all aware of "what we say". It's so easy to forget we are not just talking to ourselves or our friends.


Anonymous said...

Thank you for the helpareporter link--I've forwarded it to our Marketing Manager. Where DO you find these sites?!


Peg Silloway said...

The HARO link came from Phil, but I think he got it from The Publicity Hound ( Like most good stuff, it comes from knowing someone who knows people who know stuff. In other words - good ole word of mouth.