Wittenberg - The Play's the Thing to See in Columbia, MD

Last evening we did something unusual for us - went to see a play. We're more a symphony concert couple, but Phil saw a write-up and it sounded interesting, so we decided to check it out.

Short review: Fantastic! If you are in the Baltimore area, make it a point to see Wittenberg at Rep Stage in Columbia at Howard Community College. Four characters - one a real historical figure, the other three strictly fictional but known to us all. Martin Luther, Dr. Faustus, Hamlet, and the Eternal Feminine all at the University of Wittenberg in Germany, 1517. Sounds kind of heavy, doesn't it? Not at all!

The four actors were great, especially Seth Reichgott who played Dr. John Faustus, and Michael Stebbins who played Rev. Martin Luther. Intelligent dialog with clever references to lines from Hamlet, impassioned discussions of faith vs. questioning of everything, laugh out loud schtick, and the occasional ukulele bit by Faustus. I'm not nearly doing it justice, so you need to see it for yourself.

The play by David Davalos is relatively new having premiered in Philadelphia last year where it won the Barrymore Award for Outstanding New Play. It has been produced a few times and I expect it will show up in more local productions. When one comes near you, go see it. You'll find yourself writing a blog like this the next day.

Facebook Fan page for The Cat Lover's Book of Days

Follow me on Twitter @McFrugal

Vacation's Over - Now It's Time for PR

It was a lovely respite - 10 days on the lake in New Hampshire with beautiful days and deep, dark nights with loons calling across the water. If I hadn't been working on a project near to my heart, I would have relaxed more, but I knew it would be like that. It was a blessing of sorts that there's no Internet at the cabin, that we had to take our laptops to the local library to get and send email. Boy, does that focus your reading and writing!

But now we're home and getting into the rapid speed-up of the fall and winter. Now it is time for me to be like Marti, the AR guru of The Art of Marketing You. I've been watching and learning from him and the others on AR who say Blog! Tweet! Facebook! And so I'm starting to blog more. And I tweet as @McFrugal (of the Clan McFrugal, of course). And I'm on Facebook not once but twice. First, for myself and keeping up with family and friends. But now also as The Cat Lover's Book of Days for the book that comes out in October. With the help of a savvy young PR professional, there's even a fan page for the book now.

And that's where I learned another important lesson. You don't have to do it all yourself! I'm one of those who has never found it easy to delegate. I "knew" a fan page would be important. I figured I could do it myself, could understand the technology, and save some money. Wrong! I might have been able to figure it out, but probably not in time to be of any value. So through a referral I found someone who did it in a couple of days and continues to help with press releases and more.

There will always be more that needs doing than I can get done by myself. It takes me a while, but I'm learning from friends like Margaret Rome who find people like tech gurus to deal with the things that need doing, and that would otherwise take away from her incredible productivity. That's my new watchword: Outsource.

Now if only I could outsource sleeping, think how much more I could get done!!!

The Pleasure of New Neighbors and Old Friends

Last year I was pretty upset about what was going on behind my Columbia, MD townhouse. It was necessary, I knew, but I was afraid that I would not see some small friends again. There had been a little stream that ran between houses, and the county determined it needed enclosing to direct runoff better. So for weeks it seemed there were large, noisy beasts galumphing along the stream, digging a trench, installing enormous concrete pipe, and then covering it all over.

That was fine. What wasn't fine was the removal of dense bushes and some trees that had lined the stream. They had to go for the work to proceed, but I knew that those same bushes were home to a couple of groundhogs, the neighborhood rabbit we named "Scamp", and the trees gave cover to cardinals, blue jays, and especially to ruby-throated hummingbirds. The occasional deer wandered by, too. I was afraid they were gone forever when the bushes were removed and some trees taken down.

It turns out nature is more forgiving than I am. The groundhogs have moved on, but I did see Scamp - or one of his cousins - earlier this year. And the hummingbirds are back! Not as many this year, but still, I have regular customers for my new and improved hummingbird feeder.

Which brings me to the new neighbors. A delightful young couple with a toddler and a baby soon to be born, the young man has generously offered to mow our tiny patch of lawn - a kindness I'm grateful for. Then one day he told us they had enjoyed watching the hummingbirds and would I like to see the photos he'd taken? Of course! And now you can see them, too. These tiny wonders of nature, like flying jewels, are one of the best parts of summer. And despite my fears, they are back for us - and our new neighbors - to enjoy.

Brian Hughes took these wonderful photos, and said I could share them with you.

Time to Dream

Up to there with work, no time for blogging and hardly time for breathing...but it's a good busy.

For now, dreaming of a vacation getting closer, and a time when I will again take my heart home to a small lake with clear, cool water, mountain views, glorious sunsets, and the loon's call for music.

Make Mine Espresso - Hold the Coffee

Whatever your business, whether real estate, office supplies, or publishing, you can bet that your customers will be looking you up online before they talk to you or send an email. And even if you have an established relationship, they will still go online to satisfy their curiosity and compare you to others. Using technology has become almost second nature to many of us, and as natural as reading a newspaper or looking up a number in a phone book.

We also like to do things for ourselves, especially those of us who tend to be control freaks. (Who, me?) So it's natural to want to control the technology and have it do ever more tasks for us. A few years ago, email was amazing to us. A few years before that, if you were on the road and wanted to make a phone call, you had to pull over and find a phone booth. Is there anyone out there now who does not have a cell phone permanently attached to them, and likely as not reads email and surfs the Web on it?

Wherever you look, technology is changing the way we do business, the way we communicate, the way we spend our precious free time. For those of us who are avid readers, there's a new way to get a book: in a matter of minutes, printed just for us!

A few bookstores and colleges are testing the latest in on-demand book printing and selling. Able to produce any book out of hundreds of thousands in a database, The Espresso Book Machine makes it possible for you to have just the book you want…or the book you have written. At a bookstore in Vermont, an Espresso Machine has been used to print local author's books in short runs and for sale in the area. The machine that the store employees call "Lurch" has proven to be a great curiosity as well as the means for people to get those impossible-to-find titles and books that are in the public domain but rarely on bookstore shelves.

The Espresso Machine is a wonder to watch as it prints the cover and pages, trims and glues them together, and delivers a quality book in minutes. It was on the show floor at Book Expo America in New York and I watched with fascination as the various shiny metal parts moved deliberately around inside doing their book making. That's one of the fun parts – the machine has see-through sides!

Watch for it – there may be a different kind of Espresso Machine in a bookstore near you before long.

The Best Part of My Job

It's the phone call – "They're perfect!" – when an author receives the first shipment of books. It's the photographs of the justifiably proud author holding the first copy out of the carton. Writing a book is hard work and takes longer than anyone thinks it will. To complete that, and then to actually publish the book, that's something to be very proud of.

Today I'm celebrating Tim Burrell's accomplishment. His book, Create a Great Deal: The Art of Real Estate Negotiating, is one of the best I've seen on the subject. It's well written and has an eye-catching cover thanks to the design skill of his wife, Judy Burrell. It's already received a very good review by Bernice Ross in Inman News on June 1, and endorsements from many of the top names in the business.

Tim knows a thing or two about marketing in addition to his formidable negotiation skills, and I expect this book will be a great success.

Yep, it's my favorite part.

Brain Fried, Body Weary…And Great Fun!

A week ago this time my brain was on overload, my body was screaming, "What the *#%! do you think you're doing?" and all I wanted was a quiet corner where I could just…be. It was the third day of Publishing University in New York City, that marathon event for independent publishers when experts of all sorts and subjects endeavor to stuff one more new idea into your head. And they do, because the lure of another fresh approach to the business of independent publishing is impossible to resist.

I was the happy and grateful recipient of a scholarship to this annual conference that precedes Book Expo America. (As if three days of book talk weren't enough, we then had the opportunity to become lost in the cavernous Javits Center and the second largest book event in the world.) What did I learn in those three days? I'm still sifting through my notes, still sorting business cards and session handouts. But there were two clear messages I brought back from New York.

• First, no one is quite sure where the industry is going, but they are sure that ebooks and ebook readers will continue to be the fastest growing segment of publishing.
  
• Second, that the people who are afraid of losing any printed book sales (by offering ebook versions, because of ebook sharing, and the like) will miss the enormous opportunities that exist when an industry is a state of change.
  

I'm not saying anyone should give up their copyrights, but we should also take a lesson from the music industry. People will always want to share things they like. People now pass books on to friends; why should we expect that they won't do the same with electronic versions? Some publishers complain because the second person doesn't buy a new book. Are they sure? There is some early evidence that people who download low-cost ebooks return to buy the printed version, either for themselves or as gifts.

After listening to presentations about ebooks and Google Book Search, I've concluded that it's really no different from any other business. You can either be a person who worries about getting every dollar you are entitled to, or you can be a person who first asks, "What can I do for this person? How can I best communicate with them? What can I tell them, how can I help?"

Which one do you think will end up with the healthier business and bank account?