Sunday, October 29, 2006

Skewed Perceptions

Take a moment and watch this video on the Dove "Campaign for Real Beauty" site. Is it any wonder our perceptions are skewed when a naturally attractive young woman is primped and powdered into a gorgeous creature, only to be further "enhanced" into an advertising man's (gender designation intentional) ideal?

Advertisers and fashion pushers say they only give us what we want. We (women) like to see the ideal, what we strive for. But that's not what they are showing us, is it? The "ideal" is in fact a digitally created, unattainable level of perfection. Those of us who have stopped comparing ourselves to supermodels shake our heads sadly at the disdain they have for us, those advertisers who would make us feel inadequate in order to gain our business. We can't stop them from creating false beauty, but we can let younger women know the truth. And we can make our voices heard in the one way that advertisers understand – by withholding our money from those who dismiss, disdain, and denigrate any woman, any age, any size.

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